ADVERTISING PROJECTS
April 2020
As part of my Advertising and Promotion Management class' final project, my group had to create a new product or service for a company from scratch as well as develop an elaborate marketing communications plan. We decided to introduce frozen foods to Chipotle.
February 2020
I created a creative campaign for AMPM in my advertising design class that served to introduce healthy foods and introduce a more "balanced" food image to AMPM. After creating a new character to aid AMPM's mascot, Toomgis, my team and I conceptualized creative assets for AMPM.
December 2019
As part of my Introduction to Advertising class, our final group project involved changing the marketing and advertising strategy of IHOP in order to better target the Generation Z audience.